How Big Global Businesses Compare Research Paper

How Big Global Businesses Compare - Research Paper Example Such results buoyed by strong growth in sales in North America. Thus, the revenue grew to three point eight billion euros. Due to the last year of the considerable change and reinvention, it enabled the company to expect the upcoming 2015 year to be a year of execution with expects annual sales to grow in all sectors, networks, mapping services, technologies and patents (Huuhtanen, 2015). While Nokia holds thirty-nine percent of the world market, it still faces severe competition from such companies as Apple and Google, which entered the market with their high-end products in 2007. Organizational culture is an important factor that influences companies in various contexts. Thus, it is important for establishing competitive advantages and it also impacts on organizational performance. The interest in culture has led to the development of different models, which aim is to explain organizational culture and its relevance for organizations (Dauber, Fink & Yolles, 2012). It is assumed that there are three models of culture within organization, which are the artifacts, the values and the assumed values. Schein believes that artifacts of the company are its dress code, work process and organizational structure. Business goals and strategies as well as company’s philosophies are the espoused values, which should be supported by the way company performs its activities and how these activities are managed. All shared values within the organization constitute assumptions of the company. While using Scheins model, business are able to understand cultural elements o f their organization and be  able to analyze the relationship between assumptions and common business practices. Using models gives possibility to change the basic assumptions of a given culture and hence improve the effectiveness of the company as well (Madu, 2011). Thus, for Apple, the main competitor of Nokia Company, the model of culture includes people with their innovative approach to the development of