Kuala Lumpur Essay Example for Free

Kuala Lumpur Essay Since I was in the primary school I always be the shy one. Not knowing what I realy want, and I always live behind the shadow of my big sister. She is the star of the school and I was always ‘Amira’s lile brother’. When she le$ for the secondary school, all the teachers turned to me, expecng me to be the replacement of her but I always thought that I could never (ll those expectaon and I always failed them. A$er all, I was red of living under her shadow. Everyone expecng me to be as good as her in everything. To put it bluntly, I am a lost cause, unl on my 2nd year of high school when I learn that beauful form of art called ‘Dance’. For some people, they always said dancing got no future in it. But, for me it is my life, In 2009, my friends and I has form a dance crew called Huru Hara Crew. At (rst, it’s real hard for us because we never get any support from our family, teachers, and our schoolmate. The hardest part of it is when we joined any compeon, we always lost because of we lack of experience. A$er two years dancing without we had never won any compeon for almost 2years, any silverware, we decided to audion for Showdown 2011. We never passed the audion and almost think to give up our dream. But, the judges word (re us up to be a beer dancer. A month a$er that, we’ve audion for â€Å"Digi Live Sekolahku Berbakat†. For the (rst me, we had pass the audion and got the best four group in Perak region. A$er that, we had been called to be a backup dancer for Zenny Salehuddin for her song Kau Kau. The best part of our success is when we won Disney’s My School Rock dance compeon for two consecuve year. We also won many compeon a$er Digi Live. It changed the percepon of everyone once bashed us. From that day, dance is not just a hobby for us, it’s our LIFE. A$er we taking our SPM examinaon, we had been awarded to be a part of Digi Tour around Malaysia. But, all the lovely part of it had turned to an end when most of us had go to further study. When I was o:ered by KPTM Kl, I had to be pated with my crewmate. I have never felt so lost. We are o:ered by di:erent colleges in di:erent state, it’s really hard me for us to give our commitment for our crew. So I decided to create a new dance crew in my colleges and recruited some of the students. With all experience I had, the crew has been a success. We had won several compeon such as Mos ;ashmob compeon, Karnival Kecergasan Wilayah Persekutuan Kuala Lumpur and we also represenng Kuala Lumpur for compeng in the Naonal Level of Karnival Kecergasan. Hopefully I can get a new experience since I have transfer to KPTM Ipoh to take care of my mother.

Under Milk Wood ? The Voices :: essays research papers

Under milk wood is a radio play written by Dylan Thomas, it tells the story of a day in the life of a small town called Llareggub. The play is set in the 1950’s, and it has two narrators, called Voice 1 and Voice 2, which act as dramatic devices and move the play along in space and time. The Voices give poetry to the play by giving the listener Thomas’s view of the town. The two voices are Thomas’s opportunity to act as a guide to Llareggub. He uses the Voices throughout the play, the first Voice starts and ends the play, the characters seem to interact with the voices, and for example the characters often finish off lines that the voices started. One example of this is in the introduction of Mr Pugh, the retired school teacher. First voice: â€Å"Mr Pugh† Mr Pugh: â€Å"remembers ground glass as he juggles his omelette† It does the same thing further down the page when it says, First Voice: â€Å"Mrs Pugh† Mrs Pugh: â€Å"nags the salt cellar† The Voices also build a relationship with the listener, they seem to be trustworthy and to have a sense of humour, and this helps the listener to learn about the characters and to understand the town. An example of this could be found in the prologue when the First Voice addresses the listener personally by saying â€Å"Only your eyes are unclosed† and again when it says â€Å"And you alone can hear the invisible starfall†. The effect of this makes the listener feel like the Voices are talking to them alone. The Voice also seems to invite the listener into the town, when it tells usâ€Å" Hush, the babies are sleeping† it then goes into a string of images about the people of the town: â€Å"the farmers, the fishers, the tradesmen and pensioners, cobbler, schoolteacher, postman and publican†. Strings of images convey very strong feelings and can get across the atmosphere of a place very well. This particular string of images is telling the listener all the people in the town who is asleep. The effect of it is the Voice becoming friendlier with the listener and telling him/her about the town and its people. The play has many poetic effects, which are mostly used by the Voices, Alliteration is used often to add depth to Thomas’s descriptions. An example of alliteration in the play is when the first voice is talking about Bessie Bighead when she’s asleep, the voice says â€Å"sleep until the night sucks out her soul and spits it into the sky† Thomas seems to be using wet sucking sounds for the lonely old lady.

Communication Release Chilean Miners Essay

The men trapped in the Chilean mine shaft was one of the world’s most successful operations to release miners from the long underground entrapment. The problem or controversy lied in the government restricting information to the men trapped and censoring and losing letters to the miners sent to them from their family and friends. The people thought this was unjust and failed to realize what rescue mission are all about. Psychological effects The letters sent by friends and family of the Chilean workers trapped underground were being kept by authorities due to the content and the authorities belief that it may have severe psychological impact. Authorities’ course of action caused uncertainty and further unseated the miners. Angry relatives were outraged and confronted government officials outside the cave of the San Jose mine. What the families failed to realize is how their form of communication could unintentionally adversely affect their mental state to the relatives or friends trapped under ground. The family’s side One of the miners, Victor Zamora, expressed his complaints to his family about receiving only one letter from them. He feared that his relatives were hiding things from him. His wife, Jessica Cortes, said that the family had sent at least fifteen letters and explained that she wrote daily, also his brothers and mother had sent many letters as well. What she never thought is what the most important thing was for those miners, uncensored communication with family at the risk of the miner’s mental health or freedom. Letters screened According to Jessica Cortes, there was a team of young women who were described as psychologist who read every letter and would place them in a bag and would only send letters to the miners that they deemed appropriate. The partial reason for this process was due to some miners having more than one woman or several. Reading and holding some of the mail was partially put in place to avoid troubling the miners from their women conflicts. In the beginning there were receiving roughly 33 letters and as the number of incoming letters increased into the hundreds it began to take up too much space, space that could be used to send food and water. Ultimately the rescue party chose food and water over letters and told the families to keep in mind that they were running a rescue operation, not a communications exercise (Solar, L. 2010). They were right in continuing with the rescue mission and not giving too much priority in sending mail because the most important thing is to get everyone out safely. Communication is a luxury that the rescuers and the company allowed to keep the men sane, but the priority should be rescue. Trapped for months During their entrapment the bicentennial celebration of the Chilean Independence day came up and the miners had requested wine and empanadas, along with cigarettes, which is a traditional celebratory menu. Although the psychologist on cite had considered the possibility of granting their request, with the support of health officials they denied the request by saying, â€Å"This is an emergency; we are not celebrating. The Chilean mining industry has 600 years of tradition and drinking inside the mine is not allowed,† said Iturra. Again this is a rescue mission not a mean of celebration and communication. If the people could see where the officials are coming from and why they deny certain requests they would be thankful that they care more about getting them out quickly than keeping them essentially imprisoned within a mine drunk and with lots of letters. Conclusion Search and rescue is defined as the search for and provision of aid to people who are in imminent danger or distress. Rescue missions are difficult, time consuming and stressful for all parties involved. Communication between families and the distressed individuals is not a necessity and only further impeaches on the rescue mission itself. People fail to realize that although it is nice to be able to make contact with family and friends that are in these types of scary situation it is a privilege awarded by authorities not a right. Their priority is to get people out safely in this case it was the collapse of a mine that entrapped several miners. References Franklin, J. (2010). Trapped Chilean miners, families frustrated over mail delivery. Retrieved from, The Washington Post. Johnson, B. (2010). Why is the rescue of the miners in Chile taking so long? Retrieved from about.com Solar, L. (2010). Digital Journal. Retrieved from http://digitaljournal.com/article/297127

The Mafia s Influence On Hip Hop - 1603 Words

The Mafia’s influence on Hip-Hop In Rap, there is a unique culture, history, social impact and influence on society. Hip-Hop/Rap is one of the most popular genre of music. It has helped shape the pop culture into what it is today. What is popular culture? The ideas, activities or products, which are popular among the general mass. In today’s pop culture, one subject that is at the top of the list is hip-hop/rap. Hip-Hop music highlights verses consisting of slang and catchy phrases, which some parents find troublesome. However, the younger generation find it to be an expression of an artist’s life. Although rap is very influential, other elements in the past have influenced rap. You can see this through the Mafia and their cultural†¦show more content†¦When talking about the American Mafia, mostly it’s referring to the Italians and their influence. During the height of the Mafia its influence on society was massive and mostly in a negative way. In pop culture, the Mafia represented violence, gang affiliations, and criminals. Although, in the perspective of our generation today some view them as heroes. The reason for this is mostly from the rise of hip-hop in society and how people view it. The Mafia s impact on hip-hop goes up against various structures, glorifying the lives of mobsters over a significant time span such as Al Capone, John Gotti, and Bugsy Siegel. The American Mafia originated in New York, Chicago, New Orleans, Detroit, and Philadelphia during the 1920’s. Many generations later, rappers would predominantly be born from these cities aspiring to get the many benefits of fame, the sudden notoriety and popularity. Despite the fact that the height of the Mafia s impact was largely found in New York in the 1990’s, rappers such as Jay-Z, Biggie Smalls, and Mase are key examples of rappers who were influenced by the Mafia in some degree. The 1990’s consisted of other impacts like movies, commercials, news and a few New York rappers influenced by the long legacy of movies like The Godfather, GoodFellas, and Casino, revealed to the world hip-hop s true form. These rappers mostly consisted of Tupac Shakur, Biggie Smalls, N.W.A, Snoop Dogg and many more. Rappers such as these whereShow MoreRelatedAnalysis Of Travis Scott s Ascension Of Fame930 Words   |  4 Pagesdebut mixtape Owl Pharaoh, had not even began when he signed not only to Epic Records, which has housed acts such as Ozzy Osbourne, Michael Jackson and Celine Dion but also to Grand Hustle Very G.O.O.D Beats (as a producer), the label imprints of hip-hop juggernauts T.I. Kanye West. Since then he has released a solid project in Days Before Rodeo, Rodeo’s predecessor and has boasted countless credits, producing for many of music’s biggest acts such as Drake, Jay-Z, Kanye West Rihanna, thus gainingRead MoreIce Cube ( O Shea Jackson160 3 Words   |  7 PagesGangsta rap originated in the late 1980’s. â€Å"Ice Cube (O Shea Jackson) of the rap group NWA (Niggaz with Attitude) wrote the song Gangsta Gangsta, and it shocked America with its violent, sexist, and obscene lyrics. Gangsta Gangsta ushered in a new genre of hip-hop music called gangsta rap, which became identified with Compton, a predominately black and Latino working-class and working poor neighborhood in Los Angeles†. Many people did not agree with the sexist and indecent lyrics in gangstaRead MoreHow Hip Hop Affects Society Essay2136 Words   |  9 PagesIt has been 30 years since Hip-Hop was first â€Å"introduced† to the world. Whether it be fashion or politics, this musical genre/culture plays a huge role in everyday life and has generated billions of dollars across the globe. In this paper I will be discussing when, where, and how Hip-Hop was created, â€Å"old school Hip-Hop, â€Å"Hip-Hop’s Golden Age†, â₠¬Å"Hardcore rap† â€Å"Gangsta rap†, â€Å"G-Funk†, 21st century Hip-Hop, and how Hip-Hop affects society. First, we must take note that all AfricanRead MoreEssay on Media Propaganda and Stereotypes1645 Words   |  7 PagesAware of the influence stereotypes have on peoples views, governments use stereotypes already imbedded in society as a propaganda tactic to persuade peoples thoughts, opinions and beliefs in order to benefit their cause. The media was used for disseminating stereotypes the effect violent music has on teenagers behaviours such as in the shootings at Columbine. After the September 11 attacks, the U.S. government used the media as an outlet to emphasize Muslim stereotypes to influence people to support

Financial Statement Analysis Financial Assessment And...

INTRODUCTION Different segments of the general public are keen on data about the present budgetary positions and future prospects of business undertakings. Presently the people perhaps straightforwardly identified with the enterprise, or they may be keen on securing relations with the same instantly. Their essential target is to choose whether they will keep up, reinforce, or break their current relations with the business undertakings. Various proclamations readied toward the end of each bookkeeping period to survey Financial Activities and Financial position of a worry are altogether called Financial Statements. They consist of the following: †¢ Income Statement †¢ Balance Sheet †¢ Cash Flow Statement †¢ Fund Flow Statement On the premise of the data uncovered in Financial Statements, clients of these come to think about the development, productivity, dissolvability, and monetary quality of an undertaking. Monetary Statement Analysis is an investigation which discriminatingly looks at the relationship between different components of the Financial Statements with a perspective to acquire vital and compelling data from these. It a methodology of filtering Financial Statements for assessing the relationship between the things as revealed in these. It is fundamentally a posthumous of the value-based exercises of a venture as unveiled in the Financial Statements in order to judge operational capacity, capacity, gainfulness, dissolvability, managerial effectiveness andShow MoreRelatedThe Financial Position Of Tesco And Its Future3322 Words   |  14 PagesAND COMMENT ON THE FINANCIAL POSITION OF TESCO AND IT’S FUTURE, BASED ON THE FINANCIAL AND BUSINESS INFORMATION. TABLE OF CONTENTS: 1. Introduction 2. Financial statement definition and objectives 3. Basic financial statements; Balance sheet, Income statement, and Statement of cash flows. 4. Tesco financial statements {(a)group income statement, (b) group balance sheet and (c) group cash flow statement} 5. Financial analysis; definition, users, methods limitations 6. Analysis and interpretationRead MoreA Report On The Abc Company1546 Words   |  7 Pagesdoll houses. The newly develop proposal will undoubtable bring new opportunities for the company on the configuration of increased cost and labor; conversely it will also make available additional revenue and gross profit to help reach the company future goals. This paper would provide great detail about the estimated product costs, what is needed to break even on the project, and what level of return this product is expected to provide. Body An overall risk profile of the company based on currentRead MorePfizer Case Study Essay5236 Words   |  21 Pagesamp; Business Policy (Fall 2012) Table of Contents: 1. Part One: Evaluation of the External Environment a. Introduction 4 b. Opportunities and Threats 6 i. 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Earlier speakers might have already covered the finer aspects of the project/credit appraisal i.e. from the selection of the project to preparation of projected financials and evaluation of the project from the angle of acceptability, moreRead MoreCredit Appraisal and Credit Risk Management13437 Words   |  54 PagesRisk is inherent in all aspects of a commercial operation, however for B anks and financial institutions, credit risk is an essential factor that needs to be managed. Credit risk is the possibility that a borrower or counter party will fail to meet its obligations in accordance with agreed terms. Credit risk, therefore, arises from the bank’s dealings with or lending to corporates, individuals, and other banks or financial institutions. Credit risk management needs to be a robust process that enablesRead MoreA Report on Sme Financing in India3287 Words   |  14 Pagesin emerging markets often rely on informal sources of capital, such as borrowing from relatives, to meet finance needs. However, when a small or medium enterprise does access formal channels, it typically looks to a bank as its primary source of financial services. Banks have begun to turn their attention toward this untapped market and their service of SMEs is a major factor in increasing SME access to finance. Although, numerous issues surface when it comes to SME lending, banks, by employing aRead MoreCredit Appraisal System9370 Words   |  38 PagesDESIGN OF THE STUDY DESIGN OF THE STUDY 1. Statement of the problem The study relates to analysis of credit appraisal system with reference to Axis Bank. Axis banks one of private sector banks in India, which provides loans and advances when it is required by individuals or companies and accepts the deposits from the public. while providing loans advances to the public it faces number of problems like : * Of interest loans * Default interest security inadequate OBJECTIVES: * To

The Glass Menagerie Illusions over Reality - 837 Words

Abandoned by her husband and left penniless, Amanda Wingfield in The Glass Menagerie by Tennessee Williams, lived in a small alley apartment on the lower middle-class section of town with her two adult children Tom and Laura, which was far cry from Amanda’s youth during the Victorian era at Blue Mountain to her present situation of poverty and uncertainty. As a single mother, Amanda was worried about her family’s financial security along with concerns about her daughter’s lack of marital prospects; for that reason, her need to enrich her life by molding the lives of her children resulted in illusions overpowering reality that also brought out destructive illusions within herself, her son Tom, and her daughter Laura. Endowed with beauty,†¦show more content†¦As the man of the house, Tom was forced to work at a warehouse that did not stimulate his intellect and was charged with finding his sister Laura a prospective husband. Amanda informed Tom that if he were to find a husband for Laura than he would be released from any family obligations; as a result, Tom invited a co-worker that Laura had known during their high school days to dinner to appease his mother and liberate himself from family responsibility in hopes an independent life. Since much of Tom’s persona and appearance reminded Amanda of the husband that left her so she continuously berated her son on a daily basis as a punishment for her husband’s abandonment. Amanda was never satisfied with her son’s lack of college education or his passion for poetry and always felt paranoid that he would one day turn out to be exactly like his father. Tom’s only escape from the constant nagging and demands was whenever he went to the movies when he imagined the freedom and adventure that was lacking in his life. He was under the illusion that all his troubles would disappear if only he left his family behind and lived a life he was used to seeing in the mo vies. He dreamt of a future void of financial responsibility to his mother and the obligation of finding a husband for his sister Laura. Laura was the sweet, innocent daughter Amanda treated as a helpless little sister because of herShow MoreRelatedConflict Between Reality and Illusion as a Major Theme of ‘the Glass Menagerie’1718 Words   |  7 PagesConflict between reality and illusion as a major theme of ‘The Glass Menagerie’ Introduction The Glass Menagerie is a dramatic play about human nature and the conflict between illusion and reality. An illusion is pretense and not reality. In The Glass Menagerie, Tennessee Williams has made use of both reality and illusion together using conflict between them. Illusion is a misinterpretation of the facts. It is an opinion based on what we think is true rather than on what is actually true. In thisRead MoreTennessee Williams and Works, a Look at Illusion vs. Reality1625 Words   |  7 PagesIllusion Vs. Reality Tennessee Williams and his works deal heavily in the contrast of illusion and reality and the characters struggle with this. Illusion vs. Reality is a major theme is mostly all of his dramatic works. The majority of these characters find themselves in a state of illusion. This was intended by Tennessee Williams to show how unavoidable and definite falling into illusion, or insanity, can be. Williams sister Rose affected him greatly when she became schizophrenic. ThisRead More Tennessee Williams The Glass Menagerie Essay1137 Words   |  5 PagesTennessee Williams The Glass Menagerie We all have illusions. We can hardly live without them. Most of the time they are harmless thoughts about things that are usually unattainable. An example would be when a person sees something that they want and then dreams of having it. Whenever someone holds an opinion based on what they think is true, or in some cases what should be true, rather than what actually is true, then that is an illusion. Illusions sometimes help people cope with painfulRead MoreThe Glass Menagerie By Tennessee Williams916 Words   |  4 Pages The Glass Menagerie Compare and Contrast The Glass Menagerie by Tennessee Williams deals with delusional characters surrounded by an unwanted reality. The story takes place in a city in the early nineteenth century. There are more modern ways of life forming all around the Wakefield’s, but not for the Wakefield’s. At the end of the play Amanda says to Tom, You live in a dream; you manufacture illusions. Amanda, Tom and Laura are all guilty of having a rough time dealing with there everyday livesRead MoreAnalysis Of The Play The Glass Menagerie 1281 Words   |  6 PagesDevin Simpson Professor Carusp The Glas Menagerie 4/29/15 Within the play The Glass Menagerie, Amanda, Laura, and Tom Wingfield all of have their own dreams that are continuously destroyed by the harshness of reality. Amanda, stuck in the ease of her youth, tries to relive her life through her daughter Laura. Being crippled both physically and mentally, Laura struggles to escape the bubble she has created around herself that her mother Amanda so strongly tries to force her out of. Tom whom, althoughRead More Symbolism in The Glass Menagerie Essay1022 Words   |  5 Pagesis an integral part of every play. The author uses symbolism in order to add more depth to the play. In Tennessee Williams’ play, The Glass Menagerie, he describes three separate characters, their dreams, and the harsh realities they face in a modern world. The Glass Menagerie exposes the lost dreams of a southern family and their desperate struggle to escape reality. Everyone in the play seeks refuge from their lives, attempting to escape into an imaginary world. Williams uses the fire escape asRead MoreEssay about The Glass Menagerie by Tennessee Williams1421 Words   |  6 PagesThe Glass Menagerie by Tennessee Williams -Joseph K. Davis, Landscapes of the Dislocated Mind in Williams The Glass Menagerie, in Tennessee Williams: A Tribute Tom and his sister Laura is symbolically the actual glass menagerie, the play belongs to neither of them. The play belongs to their mother, Amanda, as substantiated by the above quote from Joseph K. Davis. Amanda indulges herself in memories of the past and refuses to accept the present. The play is also hers because it isRead MoreSymbols in the Glass Menagerie1307 Words   |  6 PagesIn the play, The Glass Menagerie, by Tennessee Williams, Williams uses many symbols which represent many different things.?Many of the symbols used in the play try to symbolize some form of escape or difference between reality and illusion.?The first symbol, presented in the first scene, is the fire escape.?This represents the bridge between the illusory world of the Wingfields and the world of reality.?This bridge seems to be a one way excursion.?But the direction varies for each character.Read MoreThe Glass Menagerie Symbolism Essay1424 Words   |  6 PagesImagination or Illusion Can Create Big Trouble The Glass Menagerie is a five-character memory play written by Tennessee Williams in 1945. The play is introduced to the audience by Tom, the narrator and protagonist, as a memory play based on his recollection of his mother Amanda, his sister Laura, and his friend Jim O’Connor as a gentleman caller. There is a fifth character in the play, Tom’s father who doesn’t appear except in the photograph frame. Among them one of the most interesting charactersRead MoreLiterary Analysis of The Glass Menagerie by Tenessee Williams1462 Words   |  6 PagesThe Glass Menagerie by Tennessee Williams had ordinary people in an ordinary life that closely resembled the influences of Williams’ personal life while having reoccurring themes and motifs throughout the story. The play has been done by many with some variations in the scripts and setting while still clinging to the basic ideas of the original play. Amanda Wingfield was a complex character that encompassed many facets of her personality. She longed to have the life she had as a girl and young

International Management Singapore Airlines

Question: Discuss about theInternational Managementfor Singapore Airlines. Answer: Introduction Singapore Airlines is the flag carrier of Singapore. It has a hub at Singapore Changi Airport. It is considered as the national symbol and icon. It was founded in the year of 1947 and commenced operation on 1st October 1972 (Singaporeair, 2016). There are more than 60 destinations in which the company provides Airlines service. The revenue of the company is $ 15 billion (Fu et al., 2012). It has been fund that there are more than 24,350 employees working in the company. The company has various subsidies related with airlines. The SIA Engineering Company is handling repair, overhaul and maintenance across more than 9 countries (Singaporeair, 2016). The company has 27 joint ventures. It includes Singapore Airlines Cargo, Roll-Royce and Boeing. Singapore Airlines has launched Airbus A380 for customers, which is the largest passenger carrying aircraft (Singaporeair, 2016). It is ranked 15th globally in terms of revenue passengers kilometers. In the year of 2010, Singapore Airlines is ter med as the second largest airlines worth 14 billion US dollars (Singaporeair, 2016). It has been found that majority of the company share is owned by Singapore government investment and holding company Temasek Holding (56%) (Oum Yu, 2012). The company emphasizes on improving its brand reputation by promoting the female flight attendants known as Singapore Girls. In this section, a PESTEL analysis of the company has been provided, to analyze how the factors such as political, economic, social, technical, legal and environmental factors have affected the company. Political: It has been found that the National Political Frameworks have major impact on the business operation of the airline industry of Singapore. It refers to the government policies or the degree of intervention in the economy (Oum Yu, 2012). As Singapore Airlines is carrying the national flag, the government of Singapore has supported the company significantly (both financially and legally). However, there are still many barriers that the company has to face outside Singapore. For example, Singapore Airlines has withdrawn its bid for the stake of Air India (Heracleous Wirtz, 2012). It caused a heavy blow to the privatization program taken by Indian government. It is one of the major political barriers that the company has to face outside Singapore. Economic: Fu et al. (2012) mentioned that economic factors include various factors such as change of taxation rate, interest rate, inflation, economic growth and exchanges. It has been found that slight changes in all these factors can cause huge change in a business operation of a company. For example, it had been found that the company Singapore Airlines had tried to buy 24% stake of the China Eastern Airlines for approximately 7 billion Hong Kong dollars. However, this contract appeared in trouble when majority of the shareholders had criticized this deal as unfair one (Foltran et al., 2012). Social: According to Meltzer (2012), changes in the social environment and trends can affect the demand of a product and availability. It also can affect the willingness of individuals to work within a company. It has been analyzed that travelling to faraway or tropical location has long being the provision of wealthy society. However, due to the increase of disposable income during 1980s has enabled the types of travel that was out of reach previously for the middle class family. Aaker and Joachimsthaler (2012) mentioned that presently the customer preference has shifted from premium types of airline to low cost carriers. For this reason, the company has shifted its attention to increase share in low cost carriers of Southeast Asia in spite of the lack of profit (Tsai et al., 2012). Technical: Heracleous and Wirtz (2012) mentioned that, in the saturated market like haul passenger air travel, technical innovation has played an important role in the market competition. In order to increase the sales, Singapore Airlines has increased investment in Research and Development (RD). It helps the company to develop new fleets and cabin products that can improve comfort level of customers. Hall and Page (2012) stated that these carriers are the youngest fleets. They also have adopted new innovations like reclining seats, headsets and seatback entertainment system (Tsai et al., 2012). All these technical innovations have helped the company to increase customer satisfaction and brand image of the company. Legal: According to Daft and Albers (2012), change in the regulatory framework has also affected the business operation of airlines industry especially the national carriers. Different government brings different types of political outlooks and strategies that have significantly affected the airlines business. For example, due terrorist attacks, in the year of 2001, significant regulatory changes had occurred that had changed the customer screening process adopted by Singapore Airlines (Merkert Morrell, 2012). Environmental: Hall and Page (2012) mentioned that, in recent years airline passengers have become more concern about the environment friendly services. Daft and Albers (2012) stated that, this trend will grow more in future due to the national target of carbon reduction and increase of the price of energy. It has been found that most of the major global airline industries have started to take care of the green issues. They have combined their Corporate Social Responsibility (CSR) policies with their marketing plans. However, it has been found that so far Singapore Airlines is responding slowly to the eco-friendly demands of customers. In this section a Porter's Five Forces analysis for Singapore Airlines has been undertaken. It helps to understand the condition of company's competitive environment. In the year of 1985, Michael Porter had identified five factors that have impact on the performance of a company. They are such as threat of new entrants, threat of product substitution, bargaining power of suppliers, bargaining power of consumers and intensity of competitive rivalry. Threat of new entrants (low): It has been found that the long haul passenger airline is highly dominated by the Singapore Airlines. In addition, Jones (2012) mentioned that the long haul passenger airline industry is highly saturated with one or two national carriers that represent every economy. They receive fair amount of support from the national government bodies. Pearson and Merkert (2014) mentioned that congestion in the skyways is the major evidence of long haul passenger airline market saturation. For this reason it can be stated that the threat of new entrants in the long haul passenger airline is relatively low. However, the picture is slightly different in short haul passenger airline. There are several new entrants have been witnessed in recent years. For example in the Southeast Asian market where Singapore Airlines operates, Jest Star and Air Asia have entered as new competitors. Threat of product substitution (moderate): Before discussing this point, it is required to mention that the threat of service substitution is distinct for long haul and short haul airlines. In case of short haul airlines industry, the chance of service substitution is moderate. For example, availability of high speed trains in Eurasia has affected the short haul airline business significantly (Lin, 2012). Bargaining power of suppliers (High): Unlike the transportation industry, the suppliers of the airline industry have better position in the bargaining. Jones (2012) mentioned that, duopoly exists in the field of supply of Airline industry (Boeing and Airbus). On the other hand, oligopoly exists in the supply of engine (Rolls Royce, Pratt, Whitney and General Electric). As there are only few suppliers exist, they have the capability set price and delivery time in accordance to their needs. Bargaining power of consumers (moderate): It has been found that, in the airline industry the bargaining power of customers are moderate. Teo and Chang (2012) stated that the switching cost in the airline industry is considered as very low. According to Aaker and Joachimsthaler (2012), the declination of travel agents and high street airline offices and proliferation of the internet has decreased the switching cost for customers in recent years. The Singapore airline has tried to increase the switching cost for the customers by initiating different loyalty schemes. The company has developed these strategies along or conjunction with one or two strategic partners. They always encourage customers to remain loyal to their company as regular usage of service can help them to get points or air miles. These points can be exchanged for free flights or discount on flights. Intensity of competitive rivalry (high): There is an intense rivalry can be witnessed in the airline industry. Teo and Chang (2012) argued that, in airline industry, rivalry differs from route to route. For example routes like New York to London or Paris to London are well served by various airlines. In order to capture majority of the market share, airline companies have to adopt price reduction strategy. In addition, they have to make sure that quality of service still remains high. Lin (2012) mentioned that lack of punctuality in well served airlines routs can have adverse impact on the Airlines business operation. However, in recent years, Singapore airline has shown an exceptional performance and captures the Kangaroo Route (Cabon et al., 2012). In this section four strategic recommendations have been provided to the Company depending on the PESTLE analysis and Porters five force analysis. They are discussed below: Improvement of security system: It has been found that, the increased number terrorist attacks have increased the concern of customers about security system available system. For this reason, new regulations and policies have been developed by governments to improve airport security system. Hence, Singapore Airlines has to change the screening strategy used to scan the customers. Adoption of environmental friendly strategies: In recent years airline passengers have become more concern about the environment friendly services. It has also been found that, this trend will grow more in future due to the national target of carbon reduction and increase of the price of energy. It has been found that the Singapore airline is not much concerned about the environmental issues. No strategy has been adopted by the company to take care of the environmental issues like carbon foot print reduction. It can affect the business performance of the company in future. Hence, the company has to start to take care of the green issues immediately. The company has to combine its Corporate Social Responsibility (CSR) policies with its marketing plans. Emphasis on short haul airlines: It has been found that, in recent years the cost of traveling in airlines has been reducing. People are inclining more towards short haul airline. For this reason, in recent years, Singapore Airline has started to increase focus on short haul airline. However the competitive rivalry in this industry is higher than log haul airline. For example in the Southeast Asian market where Singapore Airlines operates, Jest Star and Air Asia have entered as new competitors. In addition, availability of high speed trains in the Eurasia has increased the chance of service substitution in short haul airline. For this reason, the company needs to adopt modern technologies to gain advantage in the competitive market. The company needs to cut down the cost of service while maintaining the service quality, in order to increase switching cost for customers. Providing better service continuously: The Company has successfully developed its reputation as one of the most successful airlines all over the world. In order to stay successful in this business, the company has to keep on providing best quality service to customers. For example, the company can install new space bed with 50 aircraft. In conclusion it can be mentioned that this easy is all about analyzing the present business condition of the company Singapore airline. The company was founded in the year of 1947 and commenced operation on 1st October 1972. There are more than 60 destinations in which the company provides Airlines service. It has been fund that there are more than 24,350 employees working in the company at present. The company is recognized as the second largest airline in term of revenue passengers kilometers travelled. As the company is the national flag carrier of Singapore, it acquires ample support from the government. However the company has to face various economic, political and environmental issues in recent years. It has been found that factors such as change of taxation rate, interest rate, inflation, economic growth and exchanges have affected the business operation of Singapore Airline. Different government brings different types of political outlooks and strategies that have significa ntly affected the airlines business. In addition, the increased amount of terrorist attacks has affected the business performance of the company in recent years. 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